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10 Ways To Get
Tech Buy-In
Getting buy-in for
a great idea from everyone in your organization –
constituents, board, even staff – is sometimes
like trying to feed broccoli to a three-year-old.
You know it’s good for them. But they are too
stubborn to try it, and by the time you finally
convince them to go for it – it’s cold.
It’s time to change
tactics so that your ideas don’t get trashed,
according to Ann Crowley, membership director, and
Dane Grams, online strategy director, for the
Human Rights Campaign (HRC), at the recent Direct
Marketing Association Nonprofit Federation’s
Leadership Summit. Open up, and devour these
tips:
-
Make time. If
you have a pet project, make sure you have
enough time to do it – because no one else will
want to be responsible for your idea.
-
Sell your idea.
You know why your idea is great but now you have
to convince everyone else it’s dandy too. Try
for your own elevator pitch.
(Click here
for more)
Social
Networking Is More Than Tapping A
Keg
Social
networking sites like MySpace and Facebook aren’t
just for college keg stand contest pictures
anymore. Nonprofits are joining social network
sites to connect with people, strengthen cause
awareness and hopefully cultivate donors.
The Humane Society
of the United States (HSUS) grew from an intern
managing the organization’s social networks to
currently two full-time employees working on
Internet marketing, according to Carie Lewis,
Internet marketing manager for HSUS. Lewis gives
some tips for expanding your nonprofit’s social
networking presence:
(Click here
for more)
eTapestry
Releases Spanish Language
Version
eTapestry has released
an on-demand fundraising software in a Spanish
language version, called eTapestry Espanol.
According to John
Moore, eTapestry’s CTO and vice president of
development, eTapestry is uniquely positioned to
offer the product in a new, international
market.
“The need for
automation and data segmentation is universal, but
from the very beginning, eTapestry was architected
with an eye toward offering the product on an
international scale,” said Moore. “This framework
allows eTapestry to concentrate on how nonprofit
organizations run their business rather than the
traditional maintenance overhead of maintaining
multiple versions of the software.”
In
2006, eTapestry began creating the multi-lingual
version to assist Spanish-speaking clients in
several U.S. cities, including San Diego, Miami,
and Houston. After gaining great feedback from
early adopters, developers were able to make the
changes necessary to expand the eTapestry software
into larger international markets, Moore
explained.
“The nonprofit
community in Latin America is rapidly growing and
needs software to better manage donor relations
and overall accountability,” said Andrew Mosawi,
Blackbaud’s vice president of international
business development. eTapestry is a division of
Blackbaud.
eTapestry claims a
user base of 2,200 organizations in 55 countries.
For more info, go to www.etapestry.com
New Platform For
WeTheCitizens
WeTheCitizens, a
developer of social mobilization technology in
Atlanta, launched its Web 2.0-based Wildfire
Social Mobilization Platform.
Wildfire drives
real-world action through online networks, helping
volunteers and/or donors to collectively
self-organize in support of cause-oriented
organizations. WeTheCitizens’ platform leverages
social networking technology to grow an
organization’s base of supporters through the
personal networks of existing supporters.
Wildfire mobilizes
volunteers and/or donors with proprietary Custom
Actions, tasks that are pre-set based on the needs
of the organization. Additionally, Wildfire
provides the resources necessary to complete each
Custom Action. Custom Actions are assigned to
supporters based on their preferences for
assisting the organization. Wildfire’s
patent-pending Personal Impact Engine then
quantifies each completed Custom Action – ranking
an individual’s personal impact relative to other
supporters.
For
more info, go to www.wethecitizens.com
MPower Partners With NFP
Consultants
MPower, a Dallas-based
provider of the most open software for nonprofit
constituent relationship management (CRM) and
fundraising, and NFP Consultants announced a
partnership that they hope will help drive
adoption of open source CRM solutions by
charitable organizations.
NFP
Consultants, with offices in St. Louis, Chicago,
Atlanta, Tampa Bay, Austin, and Ponce, Puerto Rico
and 2,000 clients, is a provider of technology
management and software consulting services for
nonprofits, as well as tribal and
quasi-governmental organizations. NFP focuses on
accounting and fundraising solutions, particularly
products for nonprofits offered by Sage Software,
including widely-used MIP Fund Accounting.
Because it is an open
source offering, MPower is available without
licensing fees and users have access to the source
code so they can integrate other best-of-breed
applications and modify the software in additional
ways to meet unique needs. Users also can
participate in the MPower community, which
includes sharing innovations to the software. To
download MPower, visit www.mpoweropen.com | 
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